Search engine optimization or SEO in short is the process that increases the quality of the traffic volume onto a web page. It is nowadays used as a marketing strategy specific to the Internet and it may use certain one way link building methods in order to have web sites and pages displayed somewhere at the top of the results page provided by a search engine in the hope that the higher in the rank one page is, the more visitors it will have.

With this aspect, SEO web design refers to the fact that certain optimization tactics allow the improvement,  as a process may become an integrated part of both the design and the site development. The term search engine friendly is one that many SEO link building services have been using recently to refer to such designs of web sites that are easy to optimize because of the content, the menu and system that they rely on. Consequently, SEO web design is friendlier if the initial design has been imagined with optimization concepts in mind.

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